Category: News

Do I Need An MRI?

Magnetic Resonance Imaging or MRI is a highly sensitive, noninvasive diagnostic tool often used in conjunction with mammography and ultrasound. It helps physicians evaluate the extent of breast cancer, as well as establish a treatment plan and monitor a patient’s response to chemotherapy. This advanced technology is also a valuable screening tool for patients considered to be at high risk for breast cancer, whether due to strong family history, genetic risk, personal history, or other risk factors.

MRI is an advanced, state-of-the-art medical imaging method. Breast MRI uses a powerful but harmless magnetic field and radio waves to produce detailed images of the breast and its internal structures. No radiation is used for MRI imaging.

New Breast Cancer Guidelines for Patients from NCCN

New evidence-based breast cancer guidelines for patients from the National Comprehensive Cancer Network (NCCN) state that women should undergo a breast cancer risk assessment starting at the age of 25 years.

The NCCN guidelines, Breast Cancer Screening and Diagnosis, were published “to help people understand their personal risk for breast cancer when they should begin screening, and how often to screen — to detect cancer earlier, for more treatment options and better outcomes,” states NCCN “Regular screening and breast exams help find breast cancer at its earliest, most treatable stages.”

  • Having a mammogram at infrequent or irregular intervals limits its effectiveness
  • Key is to know your risk
  • For women at increased risk, the NCCN Guidelines recommend starting screening earlier and more frequently- may include breast MRI in addition to mammography

READ NCCN Guidelines

Should I be Worried About Radiation and Mammography? 

How much radiation am I exposed to during a mammogram?

It is equivalent to the amount of radiation you get from flying from New York to California.

Should I have a mammogram every other year to limit my radiation exposure?

Radiation is not cumulative, meaning it won’t build up over time and cause harm. The amount of radiation you are exposed to during a mammogram is well within safe ranges. The American College of Radiology (ACR) and Society of Breast Imaging (SBI) recommend annual mammograms.

Making A Difference

T-Shirt Fundraiser for Breast Care Fund

If you are in one of our seven offices on a Friday during July or August, you may see the staff wearing this t-shirt supporting Elizabeth Wende Breast Care Fund. Of course, you can buy one too at the Brighton office (between 6:45 and 4:40 pm) for $20.!

The t-shirt comes in ladies’ and unisex styles and all sizes while supplies last.

EWBC Adds Trabecular Bone Score (TBS) with Bone Density Testing

The Trabecular Bone Score is a measurement of bone structure and quality obtained through special software now available during the same scan that measures bone density. No additional scanning, imaging, radiation, or time is needed for a TBS.

When TBS is combined with bone density testing, more information about your bone health is obtained. BMD (Bone Mineral Density) score is related to bone mass only. The TBS score is a better predictor of fracture risk than the BMD scores alone. TBS can help recognize these people and allow for more personalized care to prevent fractures.

Insurance coverage varies depending on the patient’s carrier and insurance plan.

TBS Patient Guide

Important Information regarding EWBC

Rochester and its surrounding areas have many options for your mammogram, including hospital systems and nationally owned radiology practices. Elizabeth Wende Breast Care (EWBC) is the only independent dedicated breast center in the Rochester region.

In recent months, our patients have been receiving confusing texts, calls, and emails from facilities other than EWBC, stating they are due for their mammogram (even if they are not).

Please be aware, these are marketing campaigns and not based on your health history.

Their marketing approach can be problematic for many different reasons. Your insurance will not cover multiple screening mammograms in the same year, leaving you responsible for an unnecessary medical bill. Scheduling with a new facility unfamiliar with your medical/family history can result in a radiologist interpreting your mammogram without prior records, resulting in unnecessary repeat testing, increased healthcare costs, and anxiety.

It is important to develop a lifelong relationship with your breast imaging specialists. You want to continue to visit the same practice where breast imaging experts evaluate your images. Your yearly commitment to our breast center is vital in the early detection of breast cancer. At EWBC, you are evaluated with 3D technology and breast imaging experts who know your history.

EWBC is committed to keeping our patients educated and informed. The quarterly EWBC newsletter provides updates on the latest technology and topics on breast health.

Scheduling is easy with options online, our EWBC App, or a phone call. In addition, EWBC has a comprehensive reminder system that gives ample notice to patients of upcoming appointments and opportunities to reschedule if needed.

Please be aware of marketing emails or texts sent to you by other facilities suggesting you are due for a mammogram and take note of the medical facility sending that message.

Any communication regarding your scheduled appointment
at EWBC will be from  OR  text message

You can always verify
your past and future EWBC appointments
at or by calling (585) 442-2190